A Passion That Was Always Fifth on the List
Josh Byrd is a music producer based in the Nashville area, running Byrd Sound Studios. After retiring from the military, he got a degree in music production and spent about eight years freelancing. But his studio was always a side project, buried beneath touring with bands, playing weddings, running sound, and anything else that paid the bills.
“I'm absolutely in love with the studio side of the business, but I never thought that I could make that actually the big thing. So it was always, I'm playing guitar, touring with bands, doing weddings, running sound. And then, oh, I talked some girl in Wisconsin into emailing me her vocals so I can try and put together a song. That was the thing I liked the most but did the least.”
Revenue for the full year? Around $5,000 to $6,000. Before the program, his only strategy was calling friends and handing out business cards. When someone did call, he would firehose information at them instead of focusing on what they actually needed.
The Moment It Clicked
Josh had been listening to the Six Figure Home Studio podcast since 2018 after a teacher recommended it. He consumed all 120-plus episodes, took the Profitable Producer course, and kept following for years. But the real shift came during one specific episode.
“You guys talked about what if you didn't have anything you have right now as far as your business is concerned and you showed up in a brand new town. What would you do to start? And the way you laid it out so easily made me realize, sitting in my truck, that I can do this. I'm just not doing this.”
When Josh built his new studio space, he decided this time would be different. He was done treating his passion like priority number five. He made the decision to go all in.
“The thing that's going to change your life can't change your life if it's fifth or sixth on the list of priorities. I had to make it the first priority.”
Building the Pipeline from Scratch
The first step was tapping into Josh's existing network to get early momentum. Then they moved to paid ads to start getting strangers to hire him, which is what builds a real business.
The results didn't come overnight. The first month and a half, he didn't close anything. But towards the end of the second month, he landed a $4,000 project. That first win funded more ads, which brought more leads, which built more confidence.
“I love it that I spent $900 on advertising because my first project from paid ads paid for that times four. I started at $10 a day, went down to $5 a day, but it was all paid for by the first session.”
After four months he had spent just $475 on ads and closed almost $10,000 in projects. The program even reimbursed his first $500 in ad spend.
The Numbers
The transformation from where Josh started:
• Before: $5,000 to $6,000 per year, no system, hustling through friends and business cards
• After: $19,000 in projects in just two months, booked to capacity
• Total ad spend: $927 total
• Total revenue from ads: Over $32,000 in paid projects (and growing)
• Over 600 leads and 307 inquiries from a tiny ad budget
• Premium projects: Full-band, week-long recording sessions for 10-song albums
• It's almost too much. He booked so many sessions he's running out of capacity
“It is the best problem in the world. You can't complain about everyone wanting to work with me.”
The key insight? Old leads keep converting. One of his paid projects came from a lead he got months earlier. The pipeline just keeps filling up.
You Don't Have to Be Great at Marketing
One of the most encouraging parts of Josh's story is that he's the first to admit he's not great at the technical marketing side. His coach, Dan, can vouch for that. He messed up his ads account setup, fumbled little things along the way, and still got incredible results.
“I hope someone sees this that looks at the offer and is like, I don't make websites, I don't make stupid dumb addy things because I'm bad at it. And poor Dan, give him a raise.”
The program doesn't require you to be a marketing wizard. Josh just followed the instructions, didn't push back, and did the work. The system is designed to work even when execution isn't perfect.
Beyond the revenue, Josh now sees business differently. He's even helping his sister build pricing strategy for her quilting business, paying forward what he's learned.
"If you really want to do this and this truthfully is your priority, this is the kind of thing [the program] that you should pay for and try. Put your heart and soul into this and go for it and don't look back. Go straight ahead into it. Do it yesterday."— Josh Byrd, Byrd Sound
See Josh's work at byrdsongsstudios.com.
Ready for results like these?
If you don't make at least $10,000 in new revenue during the program, we coach you for free until you do.
Apply now