From 8 Leads a Year to 48 Calls in a Single Month

Before joining the program, Marek Deml was running his mixing business the way most audio engineers do. Waiting. Hoping. Maybe getting eight serious inquiries in a good year.

He was getting by, but the pipeline was empty. There was no system for generating leads, no predictable way to fill his calendar. If a good month happened, it was luck. If a bad month happened, there was nothing to do but wait some more.

“This week I've got already like eight people who wanna speak to me, who've booked an appointment. Before then I would have like eight people in a year. If that was a good year.”

Like a lot of creatives, Marek was uncomfortable with the idea of running ads. It felt wrong. It felt like something other people did, not him.

“I was like, well, I'm not that guy. Why would I do that? I don't need to do that.”

But it turns out he did need to do that. And once he worked through the resistance and got his first campaigns launched, everything changed.

“It felt really scary. And then I even got like one of my own ads on Instagram, and I was like, oh no, it's me. But then as soon as you start getting people in and speaking to people and they're just really interested in working with you, it kind of all goes away.”

The fear was temporary. The results were not.

Marek's results from his ad campaigns speak for themselves:

• 390 pounds spent on ads
• 7 new clients booked
• Over 15x return on ad spend
• 38 calls accepted in his best month (with another 10 rejected because he was at capacity)
• 48 total calls booked in a single month
• Higher quality clients coming through the system than he was used to working with

“It's night and day, to be honest. As I said, it's a massive difference.”

That best month was essentially the first month after launching his ad system. He went from scraping together a handful of leads per year to turning people away because he couldn't handle the volume.

One of the surprises for Marek was the quality of clients who came through the ads. He expected cold leads to be lower quality. Instead, he found himself working with people who were serious, committed, and ready to invest.

The system didn't just fill his calendar. It filled it with the right people. And once those relationships started, the work was better, the communication was smoother, and the projects were more fulfilling.

The investment in the program paid for itself and then some. As Marek puts it, everything he learned on the business side was essentially free once the revenue came in.

“I've got that money back and I've made more money which I wouldn't have without the program. So like that turned out to be obvious. I basically got all this knowledge for free.”