A Multi-Skilled Freelancer at a Crossroads
Matt Jefferson wears a lot of hats. He's a session trombone player in Nashville (credits include Amazon Thursday Night Football, Fortnite, Star Wars games, and Brooks and Dunn). He's an adjunct faculty member at Lipscomb University. And he's a videographer who started shooting videos for a trombone quartet in college. One of those early videos now has over 2.5 million views on YouTube.
The music work was steady but unpredictable. If he didn't get called for a session, he didn't play that day. Teaching depended on the school having students. Video was the one thing he controlled top to bottom.
“I always kind of felt at the mercy of other people wanting to pay money, which was not the greatest feeling, especially if you're married, you have a kid, and you bought a house.”
He heard about 6 Figure Creative through a bass player he met at a gig at the Ryman. Went home, listened to about 40 podcast episodes, and decided to apply.
From $3,500 to $7,500 Minimum
Before the program, the biggest video project Matt had ever quoted was around $3,500 to $4,000. It was for a nonprofit fundraiser. A friend-of-a-friend referral. Classic low hanging fruit.
When his coach looked at Matt's life, he saw a husband, a dad, a session musician, and a university teacher. This was not someone who could grind 12-hour days on video work. So the math was simple: hit the financial goal with fewer, higher-value clients.
His coach told him straight: “Your clients need to be $7,500. That's just where they have to be.” Matt's reaction: “What?”
The emotional resistance was real. “I was very emotional about it all. Like, I don't know if I'm worth that much.” But as he absorbed the community calls, the playbooks, and the pricing frameworks, something shifted. “I'm just still functionally freelancing, but I can talk way bigger numbers now.”
The $14,000 Conference Project
A lateral connection from a video shoot at the Virgin Hotel in Nashville led to a call from a UK-based company looking for conference coverage. They needed photos and videos for a two-day event.
Matt quoted $7,500. They said yes immediately. He hired a photographer friend as a second shooter.
Then, a few days before the event, the main sponsor asked if he could capture content for them too. That added $3,500. Then a follow-up editing request after the event added another $3,200.
Total from one project: roughly $14,000.
“I don't know that I could have handled this opportunity on my own. But because of the mindset shift and what I was absorbing from the community, I was relatively prepared. I could take on this bigger ask than I thought I was capable of.”
The best part? He had enough budget to overpay his second shooter. “Getting to bless others with my riches is like the greatest feeling of all time.”
The Real Change
Matt is still early in the program. He hasn't launched ads yet. The results so far have come purely from the mindset shift, the pricing restructure, and absorbing the community.
“Even without this big project, nothing I said or feel would change. It's helped change my scope away from chasing a carrot I'll never get to. I want to plant carrots.”
His best year ever was already locked in by July. The family vacation they took that summer? “We wouldn't be going on vacation if I hadn't had such a good year so far.”
He's now planning to scale the video business with a virtual assistant, a salesperson, and a designer within the next 12 months.
"There's risk reversal in place. You have nothing to lose. Everything to gain. Just try it [the program]. The sales pitch sounds almost too good to be true. I think people will miss out because it sounds like a trick. And I was like, well what if it's not? And it wasn't. And it's been awesome. If you're a freelancer, everyone should do this."— Matt Jefferson, Matt Jefferson Films
See Matt's work at mattjeffersoncreative.com.
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