From Deep in the Cave to $38K in New Clients. Then He Quit His Day Job.

Steve Krentz is a brand designer who had been doing graphic design work for years, but he was stuck. Taking on any project from anyone at whatever price they'd pay. No positioning, no premium offer, no system for finding clients. Just hustle and hope.

He stumbled across a Clients by Design ad and something clicked. But he was skeptical.

“Your ROI guarantee was a huge step over the bridge for me. When you guys actually told me I was approved for that ROI guarantee, I was floored. I was kind of skeptical that you guys were actually gonna deliver on that.”

They delivered. And so did Steve.

The first big change wasn't a tactic or a funnel. It was how Steve saw himself.

Before the program, he was a graphic designer. A generalist doing anything for anybody at whatever rate he could get. The program helped him reposition as a brand designer who delivers specific results to specific clients for a premium price.

“I'm not just a graphic designer anymore, doing anything for anybody. I'm a brand designer that delivers specific results to specific individuals for a premium price.”

That shift in identity changed everything. It changed who he talked to, what he charged, and how he showed up on sales calls. It also changed the caliber of clients he attracted.

“As my value scales, so do the caliber of clients. The cheapos are the ones that demand the most from you. Now that I'm working for clients with more money to spend, they relinquish more of their responsibilities to me as a professional. Less revisions, less time spent on dumb minute changes.”

The turning point came when Steve closed his first major project. A lead from an initially awkward sales call came back and signed on for a $9,995 brand design engagement.

“When I was able to land that first $10,000 gig, it took me from way down here, deep dark in the cave, no light at the end of the tunnel, to brand new horizons. I just felt really good.”

Then the second client came. And the third.

“I was still kind of in a state of shock from the first client. When I got them, I was like, huh, okay. And then the third came and I was like, is this actually gonna materialize? It seems too good to be true.”

It materialized. And it kept going.

Steve's results in the program have been transformative:

• $38,825 in new client revenue in a single quarter
• Three $10K+ clients closed back to back
• More business in three months than he'd ever had in his entire career
• Quit his part-time day job to go full-time in his own business
• Better clients who trust his expertise, request fewer revisions, and pay premium rates

“I've had more business in the past three months than I've ever had in my business. It's a really good feeling coming out of that famine period. It's a nice problem to have.”

The ROI guarantee played a key role. Steve's first client came in at $9,995, just $5 short of the $10K threshold. The team honored the guarantee and kept coaching him. That extra support helped him close the next two clients and blow past the threshold entirely.

Steve didn't hold back when comparing the program to traditional education.

“It was honestly way better than going into any school or college program that I could have put into. I wish I learned about this before I even went to college. This would've gave me what I needed to succeed early on.”

The program gave him something no degree could: an actionable plan for building a real business, personalized coaching to work through the hard parts, and a guarantee that they'd stick with him until it worked.

“You literally delivered on every result that you promised. So that was huge.”